Under its new rules, any content that claims to be a cure-all or a miraculous fix and that also links to something like a discount code will now be removed. Users will be able to report a post within the app if they think it goes against the new policy.
Instagrams public policy manager Emma Collins said the new policy is part of ongoing work at Instagram to reduce the pressure that people can sometimes feel as a result of social media.
Weve sought guidance from external experts, including Dr Ysabel Gerrard in the UK, to make sure any steps to restrict and remove this content will have a positive impact on our community of over 1 billion people around the world whilst ensuring Instagram remains a platform for expression and discussion, she said.
, who has previously campaigned for body positivity and against the rise of weight loss products found on social media, called the policy change huge news.
Its just the coolest thing to be a part of.